diff --git a/.gitignore b/.gitignore
index 1fcb152..01246f4 100644
--- a/.gitignore
+++ b/.gitignore
@@ -1 +1 @@
-out
+linkserv
diff --git a/LICENSE b/LICENSE
index 29bcfaa..0cdd7e4 100644
--- a/LICENSE
+++ b/LICENSE
@@ -630,7 +630,7 @@ state the exclusion of warranty; and each file should have at least
 the "copyright" line and a pointer to where the full notice is found.
 
     A URL Shortener called Link.
-    Copyright (C) 2021 i@fsh.ee
+    Copyright (C) 2021 swurl@swurl.xyz
 
     This program is free software: you can redistribute it and/or modify
     it under the terms of the GNU Affero General Public License as published by
diff --git a/doc/link.conf b/doc/link.conf
new file mode 100644
index 0000000..2a9a4dd
--- /dev/null
+++ b/doc/link.conf
@@ -0,0 +1,6 @@
+BIN="BINDIR/BINNAME" # replace this with the path to link (usually /usr/local/bin/linkserv by default)
+COPY="2021 you@your.doma.in"
+DB="/srv/link/link.db"
+PORT=8080
+SEED="secret"
+URL="https://your.doma.in"
diff --git a/doc/link.service b/doc/link.service
index 8fa044d..22576d9 100644
--- a/doc/link.service
+++ b/doc/link.service
@@ -3,7 +3,8 @@ Description=serve link instance
 After=network.target
 
 [Service]
-ExecStart=/usr/local/bin/linkserv -url https://your.doma.in -db /srv/link/link.db -seed "secret"
+EnvironmentFile=/etc/link.conf
+ExecStart=/bin/sh -c '"${BIN}" -copy "${COPY}" -db "${DB}" -port ${PORT} -seed "${SEED}" -url "${URL}"'
 
 [Install]
 WantedBy=multi-user.target
diff --git a/go.mod b/go.mod
index 96be31f..0e543fc 100644
--- a/go.mod
+++ b/go.mod
@@ -1,8 +1,9 @@
-module git.fsh.ee/i/link
+module git.swurl.xyz/swirl/link
 
 go 1.16
 
 require (
+	golang.org/dl v0.0.0-20210805175753-70f86bf65abd // indirect
 	gorm.io/driver/sqlite v1.1.4
 	gorm.io/gorm v1.21.9
 )
diff --git a/go.sum b/go.sum
index 48ccbf2..1231ce5 100644
--- a/go.sum
+++ b/go.sum
@@ -5,6 +5,8 @@ github.com/jinzhu/now v1.1.2 h1:eVKgfIdy9b6zbWBMgFpfDPoAMifwSZagU9HmEU6zgiI=
 github.com/jinzhu/now v1.1.2/go.mod h1:d3SSVoowX0Lcu0IBviAWJpolVfI5UJVZZ7cO71lE/z8=
 github.com/mattn/go-sqlite3 v1.14.5 h1:1IdxlwTNazvbKJQSxoJ5/9ECbEeaTTyeU7sEAZ5KKTQ=
 github.com/mattn/go-sqlite3 v1.14.5/go.mod h1:WVKg1VTActs4Qso6iwGbiFih2UIHo0ENGwNd0Lj+XmI=
+golang.org/dl v0.0.0-20210805175753-70f86bf65abd h1:zTi7rOU7NMmBInGr/IFQrDXBgYZ2VCO7BlylmxGpQTs=
+golang.org/dl v0.0.0-20210805175753-70f86bf65abd/go.mod h1:IUMfjQLJQd4UTqG1Z90tenwKoCX93Gn3MAQJMOSBsDQ=
 gorm.io/driver/sqlite v1.1.4 h1:PDzwYE+sI6De2+mxAneV9Xs11+ZyKV6oxD3wDGkaNvM=
 gorm.io/driver/sqlite v1.1.4/go.mod h1:mJCeTFr7+crvS+TRnWc5Z3UvwxUN1BGBLMrf5LA9DYw=
 gorm.io/gorm v1.20.7/go.mod h1:0HFTzE/SqkGTzK6TlDPPQbAYCluiVvhzoA1+aVyzenw=
diff --git a/index.html b/index.html
index 65aab04..c93ce1b 100644
--- a/index.html
+++ b/index.html
@@ -87,32 +87,21 @@ to do (one of the design goals). Below are instructions detailing how.
 |       # emerge --ask dev-lang/go dev-vcs/git
 |       # apt install go git
 |
-| 2. Fetch and compile the source code
-|   # env GO111MODULE=off go get git.swurl.xyz/swirl/link
+| 2. Clone the source code
+|   # git clone https://git.swurl.xyz/swirl/link
 |
-| 3. Copy the binary to your binary directory
-|   # cp $GOPATH/bin/link /usr/local/bin/linkserv
-|   # # Named linkserv to prevent conflicts with GNU link
+| 3. Compile
+|   # cd link && make
 |
-| 4. Create a directory to store your database
-|  # mkdir -p /srv/link
+| 4. Install
+|   # make install
 |
-| 5. (optional) Copy the example systemd service
-|   # cp doc/link.service /etc/systemd/system/
-|   * You can also create an equivalent for openrc, runit, etc.
+| 5. Change the configuration to reflect your desired options
+|   # vim /etc/link.conf
 |
-| 6. Change the domain to reflect your setup
-|   # sed -i 's/your.doma.in/[DOMAIN HERE]/g' /etc/systemd/system/link.service
-|
-| 7. Change the seed to something secure
-|   # sed -i 's/secret/SecretPasswordHere/g' /etc/systemd/system/link.service
-|
-| 8. Enable and start the service
+| 6. Enable and start the service
 |   # systemctl enable --now link
 |
-| 9. Or, run it manually
-|   # linkserv -url http://your.doma.in -db /srv/link/link.db -seed "secret"
-|
 | * The server is now running on localhost at port 8080.
 | * If the SQLite database does not exist, it will be created.
 | * All logging will be printed to standard error and standard output.
@@ -129,8 +118,8 @@ to do (one of the design goals). Below are instructions detailing how.
 |      # emerge --ask www-servers/nginx app-crypt/certbot-nginx
 |      # apt install nginx python-certbot-nginx
 |
-| 2. Copy the example site file
-|   # cp doc/link.nginx.conf /etc/nginx/sites-available/link
+| 2. Install if you haven't already
+|   # make install
 |
 | 3. Change the domain to reflect your setup
 |   # sed -i 's/your.doma.in/[DOMAIN HERE]/g' /etc/nginx/sites-available/link
@@ -156,7 +145,7 @@ location /shortener {
 
 <footer style='white-space: pre;'>Source code:  <a href='https://short.swurl.xyz/src'>short.swurl.xyz/src</a></a>
 License:      AGPL v3{{if .Copy}}
-Copy:     {{.Copy}}{{end}}
+Copy:         {{.Copy}}{{end}}
 Made with:    Go, Neovim, and Gentoo/Arch Linux
 </footer>
 </html>
diff --git a/main.go b/main.go
index 5568f3e..3841d30 100644
--- a/main.go
+++ b/main.go
@@ -1,5 +1,5 @@
 // A URL Shortener called Link.
-// Copyright (C) 2021 i@fsh.ee
+// Copyright (C) 2021 swurl@swurl.xyz
 //
 // This program is free software: you can redistribute it and/or modify
 // it under the terms of the GNU Affero General Public License as published by
diff --git a/makefile b/makefile
index b57cb7e..d5c5cbd 100644
--- a/makefile
+++ b/makefile
@@ -1,12 +1,13 @@
-BIN=out
-CC=go1.17beta1
+BIN=linkserv
+CC=go
 
-all: setup vendor gen build
+prefix=/usr/local
+confdir=/etc
+systemd_dir=${DESTDIR}${confdir}/systemd/system
+nginx_dir=${DESTDIR}${confdir}/nginx
+bindir=${DESTDIR}${prefix}/bin
 
-setup:
-	@env GOOD=off go get golang.org/dl/$(CC)
-	@env GOOD=off $(CC) download
-	#@env GO111MODULE=off $(CC) get github.com/golangci/golangci-lint/cmd/golangci-lint
+all: vendor gen build
 
 vendor: go.mod go.sum
 	@$(CC) mod tidy
@@ -15,18 +16,30 @@ vendor: go.mod go.sum
 build:
 	@$(CC) build -ldflags='-s -w' -o $(BIN)
 
-gen: 
+gen:
 	@$(CC) generate ./...
 
-test: 
+test:
 	@env $(ENV) $(CC) test ./... -cover -count 1
 
 run: lint build
 	@clear
-	@env $(ENV) ./$(BIN) -v -demo -copy "2021 i@fsh.ee" -url https://dev.fsh.ee -port 8080 -db /tmp/link_test_db_1.sql -seed secret
+	@env $(ENV) ./$(BIN) -v -demo -copy "2021 swurl@swurl.xyz" -url https://short.swurl.xyz -port 8080 -db /tmp/link.db -seed "secret"
 
 dev:
 	@find . -type f | grep -E '(.*)\.(go|html)' | entr -cr make run
 
-lint: 
+lint:
 	@golangci-lint run ./...
+
+install-nginx:
+	@install -Dm644 doc/link.nginx.conf ${nginx_dir}/sites-available/link
+
+install-systemd:
+	@install -Dm644 doc/link.service ${systemd_dir}/link.service
+	@install -Dm644 doc/link.conf ${DESTDIR}/${confdir}/link.conf
+
+install-bin:
+	@install -Dm755 ${BIN} ${bindir}/${BIN}
+
+install: build install-bin install-nginx install-systemd
diff --git a/vendor/modules.txt b/vendor/modules.txt
index 3d7e8d2..a703dbb 100644
--- a/vendor/modules.txt
+++ b/vendor/modules.txt
@@ -4,6 +4,8 @@ github.com/jinzhu/inflection
 github.com/jinzhu/now
 # github.com/mattn/go-sqlite3 v1.14.5
 github.com/mattn/go-sqlite3
+# golang.org/dl v0.0.0-20210805175753-70f86bf65abd
+## explicit
 # gorm.io/driver/sqlite v1.1.4
 ## explicit
 gorm.io/driver/sqlite